Graduate Employment: Job Slump Marketing

Abstract

Recent years have seen a substantial decline in the number of vacancies for graduates, and a corresponding increase in the number of graduates searching for employment not necessarily in their chosen field. Suggests that one approach to facilitate students in obtaining their desired employment may be application of the marketing concept. However, such an approach is predicated on also satisfying employer needs; not easy if their needs have not been taken into consideration.

Citation

Kitchen, P.J. (1993), "Graduate Employment: Job Slump Marketing", Education + Training, Vol. 35 No. 3. https://doi.org/10.1108/00400919310033485