Strategic planning reborn
Hayley Carter
(Hayley Carter is a Consultant based in Harrogate, UK)
5635
Abstract
Strategic planning has been out of favour over the last decade. However, there is a new interest in strategic planning ‐ as a means of monitoring a rapidly changing environment and taking effective decisions and action based upon that monitoring. This is especially true in the retail industry. Explains the fundamental concepts of strategic planning and the key ingedients of successful planning.
Keywords
Citation
Carter, H. (1999), "Strategic planning reborn", Work Study, Vol. 48 No. 2, pp. 46-48. https://doi.org/10.1108/00438029910259062
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited