Market expectations of educated young Singaporeans
James Poon Teng Fatt
(Lecturer at the Nanyang Business School, Nanyang Technological University, Nanyang Avenue, Singapore 639798)
530
Abstract
Suggests that young Singaporeans generally have high expectations due to the country’s recent economic success. Outlines the background of an average young Singaporean, considering housing, transport, financial, leisure, and nutritional backgrounds. Provides the results of a survey of 226 undergraduates from 2 universities across various faculties and looks at each of the sections mentioned above. Concludes that demands grows as aspirations grow.
Keywords
Citation
Poon Teng Fatt, J. (2001), "Market expectations of educated young Singaporeans", Management Research News, Vol. 24 No. 6/7, pp. 43-55. https://doi.org/10.1108/01409170110782883
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited