Internationalisation of Essel Propack Ltd (EPL)

Abstract

Purpose

The purpose of this paper is to study the internationalisation of an Indian company. It examines how a company from an emerging market becomes a leading player in the global packaging (tube) industry.

Design/methodology/approach

This is a case study approach for studying the process of internationalisation in one particular firm.

Findings

The case study shows how a company based in an emerging market converts tubing industry into an innovative and high‐tech industry and becomes a leading palyer. The company has followed the traditional stages process of internationalisation and accumulated learnings in the process.

Practical implications

The traditional stages model of internationalisation and focus on accumulating learnings in the process and using them has helped the firm and other firms and managers can learn from this case. For academicians, it further support the famous stages approach of internationalisation process.

Originality/value

Increasing number of companies from emerging markets are now turning to international markets and in the process turning into multinationals. These firms are giving tough competition to established multinational companies from developed countries. Most of the research and case studies focus on big firms like Lenevo etc but there are increasing number of firms like Essel Propack which are also a big success in international markets.

Citation

Pillania, R.K. (2009), "Internationalisation of Essel Propack Ltd (EPL)", Management Research News, Vol. 32 No. 2, pp. 158-168. https://doi.org/10.1108/01409170910927613