Marketing the HyLiFe project

Abstract

Reviews the experience of marketing a hybrid library project in an academic library, drawing on the mainstream literature of marketing. Comments on the provision of a quality product, promotion of the interfaces, selection of the right time for promotion, and the use of a variety of methods to attract users. Emphasis is placed on the need to involve all members of a project team, and to evaluate the marketing strategy. Feedback from the academic and LIS staff, and users, is recounted. Concludes with advice to information and library professionals to develop marketing concepts and techniques if services are to survive and prosper.

Citation

Jackson, M. (2001), "Marketing the HyLiFe project", Library Management, Vol. 22 No. 1/2, pp. 43-49. https://doi.org/10.1108/01435120110358853