Theory, research and practice in library management 2: the balanced product portfolio
Abstract
Purpose
The purpose of this paper is to bring together theory, research and practice to inform library management.
Design/methodology/approach
Explores the library context using CD‐ROM based services. Analyzes the product life cycle and portfolio matrix concepts.
Findings
Most library and information services function in an entirely different context so there needs to be caution when extrapolating between sectors is not straightforward. Despite these challenges, the ideas and concepts have resonances that can be used by those managing library and information services.
Originality/value
Reflects on how the concepts of product life cycle and portfolio matrix can be applied in library management.
Keywords
Citation
Walton, G. (2007), "Theory, research and practice in library management 2: the balanced product portfolio", Library Management, Vol. 28 No. 4/5, pp. 262-268. https://doi.org/10.1108/01435120710744218
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited