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Layoff announcements and employment guarantee announcements: How do shareholders respond?

Steven E. Abraham (Department of Marketing and Management, School of Business, State University of New York at Oswego, Oswego, New York, USA)

International Journal of Manpower

ISSN: 0143-7720

Article publication date: 1 December 2004

1015

Abstract

The effect of layoff announcements on the shareholder returns of 154 firms that announced layoffs in 1993‐1994 was examined with event study methodology. As expected, the returns to these firms were negative. Further, the returns to the firms that announced layoffs for “reactive” reasons were more negative than the returns to the firms that announced layoffs for “proactive” reasons. The effect of employment guarantee announcements on the shareholder returns of 13 firms that announced employment guarantees in 1993‐1994 and on the returns of 63 firms that made similar announcements throughout the 1990 s was examined. Returns of these samples also responded negatively to the announcements. When the response to the two types of announcements was compared, however, there was no clear conclusion regarding which type of announcement drew a more negative response.

Keywords

Citation

Abraham, S.E. (2004), "Layoff announcements and employment guarantee announcements: How do shareholders respond?", International Journal of Manpower, Vol. 25 No. 8, pp. 729-740. https://doi.org/10.1108/01437720410574852

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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