Culture, innovation and successful development of new medicines ‐ an exploratory study of the pharmaceutical industry
Abstract
Reports on a pilot study carried out to investigate methods for determining corporate culture in the pharmaceutical industry and its effect on innovation and development of new medicines. The results showed that it is possible to use a questionnaire‐based approach for this type of investigation to demonstrate cultural differences between companies and between departments. Furthermore, the results could be related to factors most suited to fast development and to innovation.
Keywords
Citation
Dorabjee, S., Lumley, C.E. and Cartwright, S. (1998), "Culture, innovation and successful development of new medicines ‐ an exploratory study of the pharmaceutical industry", Leadership & Organization Development Journal, Vol. 19 No. 4, pp. 199-210. https://doi.org/10.1108/01437739810217188
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited