Embeddedness: socialising the “social” construction of ethnicity

Abstract

Considers the pluralistic cultures which exist within a nation and outlines the history of previous research into this field. Introduces the concept of embeddedness which means that the society within which a person lives will influence their behaviour. Discusses intracultural differences and presents some research strategies for looking at the ethnic consumer.

Citation

Chung, E. and Fischer, E. (1999), "Embeddedness: socialising the “social” construction of ethnicity", International Journal of Sociology and Social Policy, Vol. 19 No. 12, pp. 34-55. https://doi.org/10.1108/01443339910788622