Coca‐Cola stumbles in Belgium: Response time is critical in crisis management

Abstract

Time is money, particularly in today’s world of instant communication. And when a crisis arises, response time is critical in minimizing damage to image and brand name. But when Coca‐Cola was faced with a health scare in Belgium four years ago, this preeminent global giant was slow to react, making several costly and damaging errors of judgment.

Citation

(2003), "Coca‐Cola stumbles in Belgium: Response time is critical in crisis management", Strategic Direction, Vol. 19 No. 5, pp. 23-25. https://doi.org/10.1108/02580540310794606