What happened to the good old days? The marketing industry feels the pinch

Abstract

Once upon a time, marketing was the jewel in many an organizations’ crown. As television began to reach rapidly increasing audiences during the 1960s, TV advertising entered a golden age – dragging the marketing industry with it. Indeed, according to 3M Canada marketing director Allan J. Magrath, marketing became extremely influential – a “wunderkind driving corporate strategy and growth”. However, 40 years on and the golden age of marketing is a fading, blurring memory.

Citation

(2003), "What happened to the good old days? The marketing industry feels the pinch", Strategic Direction, Vol. 19 No. 7, pp. 12-15. https://doi.org/10.1108/02580540310794750