Big in Japan: internet adds a new dimension to customer organization: JTB, Nippon Travel Agency and Kinki‐Nippon Tourist learned a new style of marketing

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.

Findings

“The internet is changing everything” is hardly the headline‐grabbing news it was a decade ago, however its influence on companies and how they run their businesses continues to develop. More than this, the study of how these companies have had to adapt has also had to transform. In an all‐too‐rare insight into Japanese firms, Zhongmin Zhang in his article “Organizing customers: Japanese travel agencies marketing on the internet” analyses how three Japanese travel agencies have adapted to a new style of marketing that challenges orthodox means of customer organization.

Practical

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2005), "Big in Japan: internet adds a new dimension to customer organization: JTB, Nippon Travel Agency and Kinki‐Nippon Tourist learned a new style of marketing", Strategic Direction, Vol. 21 No. 4, pp. 19-21. https://doi.org/10.1108/02580540510589666