Reinvent, reposition and grow: McDonald's, BT and Dunlop Volley define the future

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Followers of popular music still marvel at Madonna's reinvention after 20 years of changing musical styles, personas and even fan bases. Every new album (if that word still has currency in musical circles) brought a new look and a new sound embracing some emerging trend not yet in the mainstream. In the process, the “material girl” has embraced spirituality, the American icon become an English country lady – well almost!

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2006), "Reinvent, reposition and grow: McDonald's, BT and Dunlop Volley define the future", Strategic Direction, Vol. 22 No. 3, pp. 9-11. https://doi.org/10.1108/02580540610654635