Interview with Henri‐Claude de Bettignies

Abstract

Purpose

An interview with Professor Henri‐Claude de Bettignies focusing on the development of China into a hugely influential world power and the opportunities and challenges facing western companies seeking to do business in China.

Design/methodology/approach

An interview took place.

Findings

Identifies the most significant problem areas and emphasizes the importance of cultural insight and need for careful selection of the best managers to send to China to ensure they can cope with uncertainty.

Originality/value

Forecasts tensions and further calls for protectionism resulting from China's growing global presence and suggests three scenarios as to how Chinese society may evolve in the future.

Citation

(2007), "Interview with Henri‐Claude de Bettignies", Strategic Direction, Vol. 23 No. 11, pp. 29-32. https://doi.org/10.1108/02580540710832942