Playing fair? Global perspectives on corporate social responsibility

Abstract

Purpose

The paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

the paper finds that corporate social responsibility (CSR) is a hot issue for business. It has captured the imagination in a way that past attempts to drive ethics up the corporate agenda never quite have. Business people must deliver value for their shareholders, but broader stakeholder perspectives are common. Few would feel comfortable leading a short‐term profits at all costs outfit – few would want to do business with them and, with global skills shortages starting to bite, few would wish to work for them.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2008), "Playing fair? Global perspectives on corporate social responsibility", Strategic Direction, Vol. 24 No. 3, pp. 20-23. https://doi.org/10.1108/02580540810854712