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Interview with Will King

Interview by Rachel Brown (Founder of King of Shaves, leading entrepreneur Will King was born in August 1965, the son of two teachers and eldest of three brothers. He studied at Portsmouth Polytechnic in the mid‐1980s, graduating with a Honours Degree in Mechanical Engineering. King of Shaves has been in the vanguard of male grooming over the past 14 years, with its products winning dozens of consumer awards, most recently being voted “Best Wet Shaving Product” by FHM 2005. The King of Shaves “shaving software” brand is now the number two to Gillette in market size in the UK, and is sold in over 20,000 stores in the USA.)

Strategic Direction

ISSN: 0258-0543

Article publication date: 15 February 2008

1044

Abstract

Purpose

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The paper aims to present an interview with Will King, founder of King of Shaves, and a leading entrepreneur.

Design/methodology/approach

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This briefing is prepared by an independent interviewer.

Findings

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Answers are provided on a range of topics founder of King of Shaves, leading entrepreneur: the are of marketing male grooming/cosmetics, and brand development and expansion..

Practical implications

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The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

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The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Keywords

Citation

by Rachel Brown, I. (2008), "Interview with Will King", Strategic Direction, Vol. 24 No. 3, pp. 30-32. https://doi.org/10.1108/02580540810854749

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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