Stretching the strategy process: How to keep up in the global competitive environment

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Increasingly, leading companies are changing their strategy‐development processes to keep up with the transformations in the global competitive environment. Leading companies have learned to focus on developing great strategists – teams and individuals who are prepared to spot shifts early on, and are agile enough to do what it takes to seize or retain market leadership.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2009), "Stretching the strategy process: How to keep up in the global competitive environment", Strategic Direction, Vol. 25 No. 1, pp. 17-20. https://doi.org/10.1108/02580540910921879