Considering the bigger picture: How Motorola identifies new business opportunities

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Ever wondered why particular companies always seem to lead the way when it comes to the launch of groundbreaking products? And have you stopped to think why these organizations are considerably more likely to cut the mustard with an innovation than any of their rivals? Cynics among us might point a suspecting finger towards luck or coincidence. It would, of course, be folly to ignore the importance of such factors. However, repeated success within what remains a highly competitive area is surely down to more than mere good fortune. Even the most skeptical should acknowledge that the businesses concerned must be doing something right.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2010), "Considering the bigger picture: How Motorola identifies new business opportunities", Strategic Direction, Vol. 26 No. 2, pp. 17-19. https://doi.org/10.1108/02580541011016466