Fostering and implementing a company‐wide innovation culture: The successful case of Portugal Telecom

Abstract

Purpose

Reviews the latest management development across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Many organizations value creativity and innovation for new product development (NPD) but how can they foster and implement an innovation culture across the entire business? NPD teams are generally selected for their level of experience and a proven level of creativity, and their members are considered essential to the company's success. This elite group of individuals is defined as the risk taking, non‐conforming innovators whose energy and vision fuels business growth. Organizational development focuses on employee skills by training managers and workers to be more thoughtful in their approach to problem solving. Problem solving is probably the most creative activity in business. It can sometimes force new ways of approaching situations and create new opportunities for success.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2010), "Fostering and implementing a company‐wide innovation culture: The successful case of Portugal Telecom", Strategic Direction, Vol. 26 No. 2, pp. 24-26. https://doi.org/10.1108/02580541011016484