Potential benefits of engaging primary stakeholders in developing a vision

Abstract

Purpose

The purpose of this article was to outline some of the potential benefits of engaging primary stakeholders in the process of developing or revising an organization's vision.

Design/methodology/approach

Plausible benefits associated with involving primary stakeholders in the visioning process were discussed within the framework of the current global economic crises.

Findings

Involving key primary stakeholders such as employees, customers, and owners/investors in the visioning process can elicit benefits including an accelerated rate of change, enhanced organizational recovery, and renewed stakeholder loyalty.

Originality/value

This article emphasizes the importance of engaging primary stakeholders, comprised of employees, customers, and owners/investors in the process of visioning. Potential benefits of involving these primary stakeholders in the process are also summarized within the context of our current, global, economic crises.

Citation

Schraeder, M. and Self, D.R. (2010), "Potential benefits of engaging primary stakeholders in developing a vision", Strategic Direction, Vol. 26 No. 3, pp. 3-5. https://doi.org/10.1108/02580541011022838