Method in their madness: How firms succeed in pursuing CSR policies in a recession

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

In economic theory there exists the well‐established idea “opportunity cost”, which seeks to evaluate an investment opportunity in terms of the effect of what would happen if the investment was not carried through. This could be a strategic acquisition or an investment in production capabilities costing, say, $10m, using borrowings to be paid back over five years, with payback over seven years. The question is, what would the estimated cost to the business if such an investment were not made?

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2010), "Method in their madness: How firms succeed in pursuing CSR policies in a recession", Strategic Direction, Vol. 26 No. 5, pp. 19-22. https://doi.org/10.1108/02580541011035429