The gut feeling method of service development: B2B customers benefit from open‐minded process

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

It would seem that the nature of the service‐development process in small businesses is significantly influenced by the typical characteristics of many small companies – including limited resources, the dominant role of individuals, proximity to individual customers, and informal and effective internal communication patterns and working methods.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2011), "The gut feeling method of service development: B2B customers benefit from open‐minded process", Strategic Direction, Vol. 27 No. 3, pp. 16-18. https://doi.org/10.1108/02580541111109589