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The rise of the global small business

Daniel Priestley (Founder and Director of Triumphant Events, the international event marketing and management company, London, UK)

Strategic Direction

ISSN: 0258-0543

Article publication date: 21 June 2011

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Abstract

Purpose

Addresses how business is changing and becoming more global, and looks at some of the ways in which small businesses can remain competitive.

Design/methodology/approach

Highlights seven key areas that will be affected by the rise of global small business.

Findings

A GSB isn't like a big global business and it's not like a traditional small business either. As the name suggests, these are businesses that have less than 10 staff but aren't limited by geography. They have reach into cities all over the world and could easily be making millions in sales despite a relatively small headcount.

Practical implications

The Global Small Business is an exciting new category of business to look out for in the decade ahead as the barriers to entry drop for doing business across borders.

Social implications

Just as the steam engine moved people from farms to factories, the internet will move people from factories and office buildings to home offices and coffee shops.

Originality/value

Daniel Priestley draws on his experiences as successful entrepreneur to influence his theories on ‘the rise of the global small business.’

Keywords

Citation

Priestley, D. (2011), "The rise of the global small business", Strategic Direction, Vol. 27 No. 8, pp. 3-4. https://doi.org/10.1108/02580541111146786

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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