Higher, faster, stronger … and more money: How the Olympics paid off for General Electric

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Back in 1948 in the aftermath of the Second World War, the Olympics and its representatives were keen to begin again with their global event after the sour taste left by the Berlin Games in 1936 and the ensuing 12‐year hiatus due to the war. Issues such as massive corporate sponsorship, drug scandals, professionalism and viewing figures in the billions were a thing of dreams.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2011), "Higher, faster, stronger … and more money: How the Olympics paid off for General Electric", Strategic Direction, Vol. 27 No. 8, pp. 28-30. https://doi.org/10.1108/02580541111146867