Yet another article about Facebook: Forget the hype: what works, what doesn't and the deeper approach

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Dystopian nightmare, or a glimpse of the future? The “Blade Runner” imagery may be slightly over the top, but in the rush to buy in to Facebook, Twitter and other social media to try and wring every corporate opportunity out of them, it is hard to see just where the future will lie. Certainly the potential to engage consumers over shared platforms has never been greater, and many corporate entities believe that they have reached just the tip of the proverbial iceberg. However not everyone is completely sold on the potential social media has for profit enhancement, not least the dearth of investors in the aftermath of the Facebook initial share offering (IPO) in 2012.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2012), "Yet another article about Facebook: Forget the hype: what works, what doesn't and the deeper approach", Strategic Direction, Vol. 28 No. 9, pp. 18-20. https://doi.org/10.1108/02580541211256503