“Cradle” should be the source of green thinking: Attitudes to the environment are changing amid evidence that firms will reap benefits

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The saying “If not now when,” first attributed to a Jewish scholar and used as a title by the Italian writer Primo Levi, might well be applied to the business world and its need for greener practices.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2013), "“Cradle” should be the source of green thinking: Attitudes to the environment are changing amid evidence that firms will reap benefits", Strategic Direction, Vol. 29 No. 3, pp. 11-14. https://doi.org/10.1108/02580541311304580