Innovating for a sustainable future: an interview with Patrick Deconinck, Senior Vice President Western Europe for 3M

Abstract

Purpose

The purpose of this article is to provide an interview with Patrick Deconinck, Senior Vice President Western Europe for 3M.

Design/methodology/approach

The paper provides an interview with Partick Deconinck.

Findings

Deconinck discusses the importance of innovation and R&D investment for winning in a flat market.

Originality/value

The interview offers advice for business leaders operating in a challenging business environment.

Citation

by Gareth Bell, I. (2013), "Innovating for a sustainable future: an interview with Patrick Deconinck, Senior Vice President Western Europe for 3M", Strategic Direction, Vol. 29 No. 3, pp. 36-38. https://doi.org/10.1108/02580541311304652