Battling the Rapids

Abstract

Explores the similarities between a captain and his crew on ship and the various strands of management. This is set out in an allegorical and interesting way, which makes for easy assimilation of the constitutent parts. Stresses the role of competitiveness and also the need for continuous training, thereby promoting high performances from the (crew) team. Concludes that the correct use of the available elements helps give your (team) crew a sustainable competitive edge.

Citation

Winston, M.G. (1993), "Battling the Rapids", Journal of Management Development, Vol. 12 No. 1, pp. 49-54. https://doi.org/10.1108/02621719310024390