Designing a customer‐focused workshop for strategic planning

Abstract

This article presents a case study for designing a workshop for strategic planning. By describing the process of selecting, designing, and implementing a manufacturing strategy workshop as a marketable instructional product in a high‐tech company, the article illuminates the role of training and development in strategic planning. It describes how a workshop for manufacturing strategic planning was selected and developed by taking a market‐oriented approach to reflect customer needs. The interactive, collaborative design process among stakeholders was practiced, and a continuous needs assessment was employed to explore and exploit customer needs throughout the design cycle. The workshop covered both the conceptual and the experiential, and learning‐by‐doing was a key instructional strategy adopted. The article concludes by discussing key learnings acquired.

Citation

Hwang, A. (1998), "Designing a customer‐focused workshop for strategic planning", Journal of Management Development, Vol. 17 No. 5, pp. 338-350. https://doi.org/10.1108/02621719810210974