WebStra: a web‐based intelligent system for formulating marketing strategies and associated e‐commerce strategies

Abstract

This paper reports a web‐based intelligent system, called WebStra, for the formulation of marketing strategies and associated e‐commerce strategies. In the paper, the architecture and functional components of the WebStra system are described. The system's effectiveness and efficiency are also evaluated. WebStra can be applied to support real‐world strategic marketing decision making. It may also be used as a useful tool for training and consultancy purposes.

Citation

Li, S. (2004), "WebStra: a web‐based intelligent system for formulating marketing strategies and associated e‐commerce strategies", Marketing Intelligence & Planning, Vol. 22 No. 7, pp. 751-760. https://doi.org/10.1108/02634500410568583