A Brief Examination of the Japanese Innovative Process

Abstract

Within the last two decades, the Japanese economic machine has caught up, if not overtaken, the US as the world′s leading economy. Japan has virtually conquered the American consumer electronics, semiconductor, and machine tool marketplace and, except for quotas, would have done the same for the automotive segment. One of the reasons given is of the Japanese innovative abilities. How truly innovative are the Japanese? In what ways do they innovatively prosper and struggle? Examines the innovative process in Japan, its advantages and disadvantages, and projects a future scenario for the Japanese.

Citation

Herbig, P.A. and Palumbo, F. (1994), "A Brief Examination of the Japanese Innovative Process", Marketing Intelligence & Planning, Vol. 12 No. 1, pp. 4-14. https://doi.org/10.1108/02634509410052595