Differential pricing for services
Rama Yelkur
(Graduate School of International Trade and Business Administration, Texas A&M International University, Laredo, Texas, USA)
Paul Herbig
(Graduate School of International Trade and Business Administration, Texas A&M International University, Laredo, Texas, USA)
3980
Abstract
Discusses the various steps in differential pricing and integrates the economics of differential pricing with the marketing perspective. Explains the concept of differential pricing with the help of a mathematical model, and illustrates the use of differential pricing by using an example from the hotel industry.
Keywords
Citation
Yelkur, R. and Herbig, P. (1997), "Differential pricing for services", Marketing Intelligence & Planning, Vol. 15 No. 4, pp. 190-194. https://doi.org/10.1108/02634509710185315
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited