A strategy‐based model for e‐commerce planning
Diana Kao
(Odette School of Business, University of Windsor, Windsor, Ontario, Canada)
Judith Decou
(Odette School of Business, University of Windsor, Windsor, Ontario, Canada)
10997
Abstract
Poor planning practice is one of the reasons for the inferior results of some e‐commerce ventures. In this paper, it is suggested that a strategy‐based e‐commerce planning model containing seven specific dimensions, with strategy at its core, should be considered when entering into a new e‐commerce venture. Implications for managerial practice upon the adoption of such a planning model are also discussed.
Keywords
Citation
Kao, D. and Decou, J. (2003), "A strategy‐based model for e‐commerce planning", Industrial Management & Data Systems, Vol. 103 No. 4, pp. 238-252. https://doi.org/10.1108/02635570310470638
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited