Rethinking American Export Strategy

Abstract

The current low value of the dollar is viewed by many manufacturers as an impediment to exporting to the United States, yet it can be turned into an advantage. Although the dollar′s decline made imported products more expensive – it also resulted in decreasing the cost of establishing and running a foreign‐owned US sales office. Not only is it shown why and how manufacturers should establish their own US company, but also a new concept is introduced which can further reduce their costs by up to 75 per cent, through the advent of time and cost sharing with other exporters. Such savings can be used to: (a) reduce manufacturers′ US prices; (b) create an offshore profit at a lower tax rate; or a combination of both.

Citation

Sutherland, N.R. (1991), "Rethinking American Export Strategy", Industrial Management & Data Systems, Vol. 91 No. 6, pp. 17-19. https://doi.org/10.1108/02635579110140592