Advanced
search

To read this content please select one of the options below:

Marketing Signals in Industrial Markets

Paul Herbig (At the Department of Management/Marketing, College of Commerce and Business Administration, Jacksonville State University, Alabama, USA.)
John C. Milewicz (At the Department of Management/Marketing, College of Commerce and Business Administration, Jacksonville State University, Alabama, USA.)
Robert Gulbro (At the Department of Management/Marketing, College of Commerce and Business Administration, Jacksonville State University, Alabama, USA.)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 1 November 1994

8346

Abstract

Marketing signals, whereupon marketing activities provide information beyond the activity itself, can be implemented in a variety of marketing activities including advertising, pricing, quality control, and competitive reactions. Examines marketing signals as they are used in the industrial marketplace. Provides examples and specific applications for each specific characteristic associated with industrial marketing. Also provides observations and recommendations on their usage by industrial concerns.

Keywords

Citation

Herbig, P., Milewicz, J.C. and Gulbro, R. (1994), "Marketing Signals in Industrial Markets", Industrial Management & Data Systems, Vol. 94 No. 9, pp. 16-21. https://doi.org/10.1108/02635579410072117

Publisher

:

MCB UP Ltd

Copyright © 1994, MCB UP Limited

Related articles

Manage cookies

We’re listening — tell us what you think

Join us on our journey