Using the Internet for competitive advantage

Abstract

Examines the possible use of the Internet as a business tool to gain competitive advantage. After a brief introduction to the Internet it defines Internet driven competitive advantage. Discusses the most commonly used Internet tools with relation to practical examples of their possible use as tools to gain a competitive advantage. Concludes that with the correct approach there is potential for successful use of the Internet by business.

Citation

Jemmeson, P. (1997), "Using the Internet for competitive advantage", Industrial Management & Data Systems, Vol. 97 No. 4, pp. 139-142. https://doi.org/10.1108/02635579710173202