Australian import managers’ purchasing decision behavior: an empirical study
Abstract
Reports a pilot study of the relative importance of import decision variables as rated by Australian managers. A systematic sample of 104 Australian managers representing different companies participated in the study. Australian importers rated product quality as the most important variable when importing products from overseas followed by long‐term suppliers’ dependability, product style/feature, price, and timely delivery. Australian managers who import consumer products find the domestic import duties and tariffs to be more important than did those who import industrial products. Larger volume importers regard the product brand name reputation to be more important than did those who import smaller volumes.
Keywords
Citation
Ghymn, K., Liesch, P. and Mattsson, J. (1999), "Australian import managers’ purchasing decision behavior: an empirical study", International Marketing Review, Vol. 16 No. 3, pp. 202-216. https://doi.org/10.1108/02651339910274693
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited