Customer perceived value in banking services
Abstract
Purpose
The purpose of this research is to analyse the dimensionality of the concept of perceived value in the banking sector, adapting the GLOVAL scale of measurement of perceived value to the banking services sector.
Design/methodology/approach
A total of 200 customers of financial entities were surveyed, and structural equations models were used to verify the reliability and validity of the scale of perceived value.
Findings
Perceived value is found to be a multidimensional construct composed of six dimensions: functional value of the establishment, functional value of the personnel; functional value of the service; functional value price; emotional value; and social value. A scale of overall perceived value in financial services was obtained, composed of six dimensions and represented by 22 items that are significant for their measurement.
Research limitations/implications
In future studies it would be interesting to include items to measure non‐monetary sacrifices, such as waiting times, queues, etc.
Practical implications
A tool for measuring the value of financial entities as perceived by the customer is presented; with it the value perceived by customers can be quantified, evaluated and monitored.
Originality/value
This study proposes a scale of measurement of the value perceived by consumers in the banking sector which incorporates valuations of functional aspects and of affective aspects, thus obtaining an overall quantification of the value perceived by the customer of the purchase made.
Keywords
Citation
Carlos Fandos Roig, J., Sanchez Garcia, J., Angel Moliner Tena, M. and Llorens Monzonis, J. (2006), "Customer perceived value in banking services", International Journal of Bank Marketing, Vol. 24 No. 5, pp. 266-283. https://doi.org/10.1108/02652320610681729
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited