Anbar Abstracts Issue
Martin Fojt
(Guest Editor)
8399
Abstract
This special “Anbar Abstracts” issue of the International Journal of Bank Marketing is split into five sections covering abstracts under the following headings: Marketing Strategy; Customer Service; Sales and Promotion; Product Development; Information Technology Strategies.
Citation
Fojt, M. (1995), "Anbar Abstracts Issue", International Journal of Bank Marketing, Vol. 13 No. 7, pp. 1-36. https://doi.org/10.1108/02652323199500002
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited