Affluent Investors and Mutual Fund Purchases

Abstract

Probes affluent investor mutual fund investment decisions. Develops several different investor profiles from data on approximately 300 affluent investors. These investor types differ in sources of information regarding mutual fund investments, particularly the use of financial advisers, and in the selection criteria employed for mutual fund purchases. In addition, they have distinguishable mutual fund behaviour and demographic characteristics. Develops specific implications for financial services firms.

Citation

Capon, N., Fitzsimons, G.J. and Weingarten, R. (1994), "Affluent Investors and Mutual Fund Purchases", International Journal of Bank Marketing, Vol. 12 No. 3, pp. 17-25. https://doi.org/10.1108/02652329410055178