Executive forum: private banking in Europe
T.J. Sherwood
(Project Manager with the
European Financial Services practice of Price Waterhouse. He is a
co‐author of the 1994/95 European Private Bank Survey and specializes in
working with clients to achieve strategic and operational change.)
1596
Abstract
The European private banking industry is facing unprecedented levels of strategic and operational change. The 1994/95 edition of the Price Waterhouse European Private Banking Survey sought the views of 70 leading private banks on the principal issues and opportunities, including the specific views of their chief executives. Explores the areas of strategy, clients, products technology and profitability in the context of achieving profitable and sustainable growth.
Keywords
Citation
Sherwood, T.J. (1995), "Executive forum: private banking in Europe", International Journal of Bank Marketing, Vol. 13 No. 8, pp. 29-35. https://doi.org/10.1108/02652329510098891
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited