Implementing total quality management with a focus on enhancing customer satisfaction
International Journal of Quality & Reliability Management
ISSN: 0265-671X
Article publication date: 10 October 2008
Abstract
Purpose
Aims to examine the role of total quality management (TQM) towards enhancing customer satisfaction.
Design/methodology/approach
Using meta‐analysis, existing research studies on TQM and customer satisfaction were quantified, summarized, and tested for moderators to clarify TQM impact.
Findings
It is found that TQM substantially increases customer satisfaction across diverse industrial and cultural settings.
Originality/value
This research broadens the scope of TQM applicability across varied industrial and cultural settings to achieve higher customer focus, increased customer satisfaction, and stresses the need for more meta‐analytic studies on the subject.
Keywords
Citation
Mehra, S. and Ranganathan, S. (2008), "Implementing total quality management with a focus on enhancing customer satisfaction", International Journal of Quality & Reliability Management, Vol. 25 No. 9, pp. 913-927. https://doi.org/10.1108/02656710810908070
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited