“What′s Equal Opportunities, Dear?”

Abstract

Analyses models of integrating equal opportunities into the organization in the context of operant conditioning. Considers reinforcers and punishers specifically with reference to aspects of equal opportunities practice, e.g. harassment, language. Argues that organizations which seem only to implement the law are following poor behavioural programmes, and there will be negative effects. Those who seek a more positive approach based on reinforcing desirable practice will achieve more positive and sustaining outcomes. A shift from equal treatment to the valuing of diversity is also argued for, again based on a consideration of behavioural principles. This requires a reappraisal of what is valued within the organization. Focuses on the feelings engendered by the behaviour of service providers, and provides a framework which can usefully be employed by staff when considering their own practice in the context of equal opportunities.

Citation

Jackson, G. (1994), "“What′s Equal Opportunities, Dear?”", Journal of Managerial Psychology, Vol. 9 No. 1, pp. 22-25. https://doi.org/10.1108/02683949410051431