Managing the relationship portfolio
Alan Eilles
(Vice President and Chief Financial Officer of BP’s Global Refining and Marketing Business)
Matt Bartels
(Consultant with Deloitte Consulting)
Barry Brunsman
(Associate Principal with McKinsey and Company. At the time the article was submitted to JBS, Mr Brunsman was a Principal in Deloitte Consulting’s Oil and Gas Industry Practice)
2296
Abstract
Using a case study of BP the authors explore the management of the relationship portfolio using a technique developed by Deloitte Consulting.
Keywords
Citation
Eilles, A., Bartels, M. and Brunsman, B. (2003), "Managing the relationship portfolio", Journal of Business Strategy, Vol. 24 No. 4, pp. 30-34. https://doi.org/10.1108/02756660310494863
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited