Do you REALLY know what the competition is doing?
Darrell Mackus
(Senior partner and technology strategy and intelligence analyst for Predictive Research Group)
2187
Abstract
Champions companies finding out what their opposition is doing through competitive intelligence departments, or a third‐party professional. Believes that if a company identifies, maps and analyses the opposition it will have a greater chance of success, which will then allow a plan to be formulated to give constant understanding and mapping of competitor movements.
Keywords
Citation
Mackus, D. (2003), "Do you REALLY know what the competition is doing?", Journal of Business Strategy, Vol. 24 No. 1, pp. 8-10. https://doi.org/10.1108/02756660310508209
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited