Six priorities that make a great strategic decision

Abstract

Spotlights Iridium, the satellite phone system vision company, and how it stole a jump on its competitors when it started in 1998, with global communication networks for international voice, data, and fax communication – but filing for bankruptcy a year later. Declares that Iridium did not foresee some of the problems, because of lacking in deep thinking of the potential areas of difficulties. Contends that getting it right is not easy, but becomes so when a systematic examination precedes the strategic decision.

Citation

Burner Lippitt, M. (2003), "Six priorities that make a great strategic decision", Journal of Business Strategy, Vol. 24 No. 1, pp. 21-24. https://doi.org/10.1108/02756660310508227