Innovative or die
P.K. Jagersma
(CEO of eXistenZ Investments, Professor of International Business at Nyenrode University and Professor of Strategy at the Free University of Amsterdam)
3819
Abstract
Concentrates on innovation as an under‐exploited path to success in the business community, though reckons becoming innovative is not easy. Suggests innovative companies have a number of common characteristics, which are ten strategies to be implemented to create success, these are listed in full. States the innovation process requires a tailored corporate strategy and dedicated execution to be a success, as in the case of companies such as Apple, Microsoft, Starbucks, and Bang and Olufsen.
Keywords
Citation
Jagersma, P.K. (2003), "Innovative or die", Journal of Business Strategy, Vol. 24 No. 1, pp. 25-28. https://doi.org/10.1108/02756660310508236
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited