The elephant walk

Abstract

Espouses the phrase “business strategy” and goes on to explain what the understanding of business strategy is not in a long bulleted list (20). Gives examples of what good business strategy is, citing Rosabeth Moss Kanter and Louis Gerstner (the saviour of IBM). Does not, though, agree fully with Gerstner’s ideas in entirety, but stresses the end was the main aim and not the road there.

Citation

Marren, P. (2003), "The elephant walk", Journal of Business Strategy, Vol. 24 No. 1, pp. 6-7. https://doi.org/10.1108/02756660310734875