Magnetic intellectual property: accelerating revenues from innovation
Martha Amram
(An expert on valuation and strategy, Martha Amram, Ph.D., has had a wide range of business experience in management consulting, startup ventures, and academia)
672
Abstract
States there is a huge gap between recognizing there are potential profits in IP, and then realizing that potential, because the value potential for IP is not a new idea – consultants and analysts have been pounding on that message for decades. Stresses three phrases within, discipline, credibility, and shared expectations – are the result of an on‐going perspective and are used every day.
Keywords
Citation
Amram, M. (2003), "Magnetic intellectual property: accelerating revenues from innovation", Journal of Business Strategy, Vol. 24 No. 3, pp. 24-30. https://doi.org/10.1108/02756660310734974
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited