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New rules for strategic engagement

Howard M. Guttman (Howard Guttman is author of When Goliaths Clash: Managing Executive Conflict to Build a More Dynamic Organization (Amacom, 2003). He is the principal of Guttman Development Strategies, a Ledgewood, NJ‐based management consulting firm specializing in building high‐performance teams, executive coaching, and strategic and operational alignment.)
Richard S. Hawkes (Richard S. Hawkes is a senior consultant at the firm who specializes in strategy formulation and implementation.)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 2004

1869

Abstract

Increasingly, the big‐bang approach to strategy is being discredited. No longer does the top team head up to the mountaintop for a strategic retreat and descend with the new tablets, which are then foisted on an unsuspecting organization. Nowadays, strategy is viewed more as a dynamic, continuous organizational process that requires a fresh set of rules for creating an ongoing strategic dialogue. The authors have identified five rules that can position an organization for strategic liftoff.

Keywords

Citation

Guttman, H.M. and Hawkes, R.S. (2004), "New rules for strategic engagement", Journal of Business Strategy, Vol. 25 No. 1, pp. 34-38. https://doi.org/10.1108/02756660410515994

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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